Perfume And Celebrities
Celebrities used to advertise and help promote perfume, like Lauren Hutton did with Charlie. Hutton, of course, became famous from her work with Revlon. Hollywood stars and models have always promoted and advertised perfumes. This was one of the best ways of selling perfume.
That changed in 1991 when Elizabeth Taylor launched her own perfume called White Diamonds. In 2002 Jennifer Lopez put her perfume, Glow, on the market. Now celebrities hyping their own brand of perfume are becoming very common. This is the way that the perfume industry is trying to recover from a three year slump in sales.
Since then Brittany Spears, Paris Hilton, Celine Dion, the Olson twins, and many other have their own brands of perfume on the market. The perfume industry now has between 150 to 200 launches of new perfumes each year instead of the ten or twenty that they had in the 1950s. Celebrity perfumes have "taken off" and are big sellers. They are helping pull the perfume industry out of its slump.
The process of creating a perfume for a celebrity is not very difficult. They merely ask the individual what kind of scent she likes. Scents can be woody, spice called Oriental, fruit, floral or green. These scents have different notes, or weights.
This refers to the amount of time that a scent lasts on the skin. Base notes are the longest lasting; top notes are the shortest lasting. Middle notes are in between. The celebrity describes the kind of perfume that she likes to the chemist. The chemist begins with the appropriate base scent and starts mixing, a drop at a time, until they arrive at a scent that is desired.
The process is simple, but finding the right mix may take a while. When the appropriate scent is found, it is mixed with denatured alcohol and water and they have a perfume. Now all that it needs is a bottle and packaging and it is marketable.
The perfume industry might be pulling itself out its slump by launching celebrity brand perfumes but they are flooding the market. There is only so much demand for perfume, even though most women now have a variety of perfume instead of one or two bottles.
Flooding the market can result in excess supply which will cause price to fall. This may end up putting the perfume industry right bank in its slump.
That changed in 1991 when Elizabeth Taylor launched her own perfume called White Diamonds. In 2002 Jennifer Lopez put her perfume, Glow, on the market. Now celebrities hyping their own brand of perfume are becoming very common. This is the way that the perfume industry is trying to recover from a three year slump in sales.
Since then Brittany Spears, Paris Hilton, Celine Dion, the Olson twins, and many other have their own brands of perfume on the market. The perfume industry now has between 150 to 200 launches of new perfumes each year instead of the ten or twenty that they had in the 1950s. Celebrity perfumes have "taken off" and are big sellers. They are helping pull the perfume industry out of its slump.
The process of creating a perfume for a celebrity is not very difficult. They merely ask the individual what kind of scent she likes. Scents can be woody, spice called Oriental, fruit, floral or green. These scents have different notes, or weights.
This refers to the amount of time that a scent lasts on the skin. Base notes are the longest lasting; top notes are the shortest lasting. Middle notes are in between. The celebrity describes the kind of perfume that she likes to the chemist. The chemist begins with the appropriate base scent and starts mixing, a drop at a time, until they arrive at a scent that is desired.
The process is simple, but finding the right mix may take a while. When the appropriate scent is found, it is mixed with denatured alcohol and water and they have a perfume. Now all that it needs is a bottle and packaging and it is marketable.
The perfume industry might be pulling itself out its slump by launching celebrity brand perfumes but they are flooding the market. There is only so much demand for perfume, even though most women now have a variety of perfume instead of one or two bottles.
Flooding the market can result in excess supply which will cause price to fall. This may end up putting the perfume industry right bank in its slump.